Senior UX/UI Designer
E-commerce · CRO · Brand Growth
Hi, I’m Mackenzie.
I turn complex business and user problems into digital experiences that balance user needs, business goals, and measurable results.
Red Bull Records
Music Discovery +
E-commerce
Fully redesigned the UX/UI for Red Bull Records’ website to increase CRO and Shopify revenue.
RESULTS: +220% CVR · +176% sales · +29% returning customers
Ourself Health
Women’s Health Tracking App
Designed UX/UI for B2C stealth SaaS start-up creating an all-encompassing health tracking app - Launched December 2023.
Levi Strauss & Co. x KLEEP
Denim De-Coded Hackathon
Ideated and designed a way to incorporate KLEEP’s photo measurement technology into the Levi Strauss & Co. eCommerce website and native mobile app.
Payvmnt
Last Mile Delivery
Mobile App
Redesigned Payvmnt’s navigation mobile app in order to improve the functionality, accuracy, and efficiency of their delivery routes.
How I Work
STRATEGY
Understand the problem. Align user needs with business goals.
DESIGN
Turn insights into intuitive, engaging digital experiences.
TEST
Validate ideas through research, data, and experimentation.
REFINE
Learn, iterate, and optimize for better experiences and outcomes.